Katrina Neufeld is the owner Neu Design, a small, graphic design firm in Fresno, California that specializes in web design, development and print design services including: logos, business cards, letterhead, brochures, print advertising, direct mail, annual reports, newsletters and more.
Professional Experience
| 2000 – present | Neu Design Principal | Fresno, CA |
| - Built and maintained lasting client and outside service bureau relationships.
- Worked directly with clients to develop and administer marketing strategies. Including, but not limited to web design, print collateral, corporate identity, print advertisement, direct marketing, style guides, annual reports, newsletters, Power Point presentations and other marketing materials.
- Project management and coordination of printers, copywriters, editors, photographers, and media buying.
- Art direction, graphic design, web design and programming, editing and ad copy writing including concept development and creation of original graphics.
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| 2001 – 2002 | California State University, Fresno Adjunct Faculty | Fresno, CA |
| - Instruction of course Graphic Design Computer Imaging. This course was an introduction to computer and mechanical skills necessary in the area of graphic design. It included projects encompassing the basic skills of working with Photoshop, Illustrator, and Pagemaker; scanning and placing images, typography and page layout, and mounting and presenting artwork.
- Instruction of course Typography. This course covered typographic principles, elements, and techniques. Also type classification, selection, design and layout.
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| 1999 – 2000 | Fresno Pacific University Graphic Designer | Fresno, CA |
| - Worked directly with University faculty and staff to develop marketing materials for their individual department including, but not limited to the campus magazine, campaign brochure, catalog cover designs, print ads and brochures.
- Art direction and graphic design including concept development and creation of original graphics.
- Coordination of printers and ad placement.
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Education
Bachelor of Arts Art – Graphic Design Option, Cum Laude California State University, Fresno, 2001
Professional Associations
- Fresno Design Alliance
- American Advertising Federation (AAF)
- American Institute of Graphic Arts (AIGA)
- Fresno Advertising Federation (FAF)