Articles

What is Graphic Design?

Graphic design is a creative process that combines art and technology to communicate ideas. The designer works with a variety of communication tools in order to convey a message from a client to a particular audience. The main tools are image and typography.

Source: AIGA Career Guide

Why design?

What designers offer to clients is a way of thinking. The “Why design?” booklet outlines the role of design in business strategy. It seeks a common framework for why design adds value to clients’ interests.

Source: AIGA Why design?

Case Studies

AIGA presents an online archive of case studies that demonstrate the value of the framework through real-world projects.

Source: AIGA Designing

Prove It: Why Design Sells

The business world is founded on facts and numbers. How can the effect of print, product, packaging, interactive and environmental design be proved?

Source: AIGA Archives

What does a website cost?

Like the businesses they represent, websites are not all created equal and serve various purposes, therefore they can vary greatly in cost as the level of design and functionality increases and becomes more complex to suit your company's needs.

Source: Atilus Blog

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