Fresno Design Alliance

Collaborate • Educate • Motivate

Link: http://designobserver.com/archives/entry.html?id=39207


Adrian Shaughnessy shares ten paradoxes about graphic design; by paradox he means "an opinion or statement contrary to commonly accepted wisdom".

I particularly am drawn to these as possessing particular truthiness:

If we want to educate our clients about design, we must first educate ourselves about our clients.

and

Ideas usually fail not because they're bad ideas, but because they're badly presented.

What's your take?

-b

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